Media Spend for TV up 10. 5% in Q1, 2010
Advantage Media Management, Inc. has anticipated an upward emergence of the US (TV) media expenditure in the first quater of 2010. Increase in spending means higher demand on the networks and ultimately a much higher rate of discrepency with regard to an advertiser's schedule.
Whenever there's higher demand on the networks it seems that those professionally crafted media plans get turned into amateur book reports because the networks simply can't take care of everyone, can they?
Advantage Media Management, Inc. is committed to keeping those less attentive networks and stations on their game when it comes to taking care of their advertisers.
Click here to read more about the US media spend.
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