Online Ad Spend Could Reach 10% or $25B Increase
Advantage Media Management, Inc. has seen over the past 10 years a steady increase in online ad spend. However it hasn't been until the past 2 years where we've seen a true surge in online ad spending. "This is the first year that we've really seen any real departure from TV to online", says Mark Reiss, CEO of Advantage Media Management, Inc.
"Online advertising spending will surge by 10.8 percent in 2010 to $25.1 billion, according to a new report released by the digital researcher eMarketer. That double-digit growth prediction would seem to provide a clear sign that the market has bounced back from a rough 2009, during which eMarketer tracked nearly a five percent spending decline.
In fact, the 10.8 figure is nearly double eMarketer’s previous spend growth estimate of 5.5 percent. The faster than expected growth in the U.S. economy, along with a demonstrated willingness by businesses to increase spending in Q1 both contributed to the revised estimate, says the report." www.mediaweek.com, by Mike Shields, 6/16/10....
Click here to read more of Mike's article.
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