Home » Case Studies » Best Practices
20% in Value Improvements
Case Study: Global Pharmaceutical Best Practices
Challenge
A global pharmaceutical company with numerous divisions and presence in international markets wants to achieve greater synergy among it stakeholders, streamline its internal media operations and improve efficiency and effectiveness of its media investment.
Solution
Advantage Media performed client interviews with key stakeholders to achieve “best in class” practices and protocols to support its $20B media spend.
Implement planning/spending audit and benchmark analysis to identify opportunities for improvement in both process and buying efficiency.
Results
- Identified weaknesses and opportunities within the current engagement model and made over 30 recommendations, ranging from the "quick easy" wins to very difficult changes entailing the implementation of a 2 year media-transformation program
- Opportunity to generate savings and value improvements of between 5 % to 20% through process improvement and buying economies
445 Union Boulevard
Suite 102
Lakewood, Colorado 80228
303-763-8194 Tel
303-763-8195 Fax
www.AdvantageMediaInc.com
