Case Studies

• National Advertiser Performance Audit

  A major national TV retail advertiser is concerned that its schedules have not performed to its timely expectation.
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• National Advertiser Benchmarking

  A major national TV, print and online advertiser wants to know if it’s achieving the best media results possible for its significant, but competitively deficient, media budget.
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• National Advertiser Multi-Agency Operations Review

  A major national TV, print and online advertiser employs different agencies for each of its divisions. Assignment is to review their media operations and processes to assess their commonalities and differences and to recommend ways to better align and coordinate the agencies' efforts to maximize the company’s media buying power, research insights and "go to market" strategies.
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• Global Pharmaceutical Best Practices

  A global pharmaceutical company with numerous divisions and presence in international markets wants to achieve greater synergy among it stakeholders, streamline its internal media operations and improve efficiency and effectiveness of its media investment.
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• Food Service Retailer National Cable Audit

  A major food service retailer seeks confirmation that it significant national cable investment is performing to standard.
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• Global Digital Display Advertiser Improved Standards

  A major global digital display advertiser wants confirmation that its effort is being faithfully implemented.
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• Major Advertiser Financial Audit

  A major TV, print and online advertiser seeks confirmation that the agency’s handling of its financial affairs meets professional standards of accountability, transparency and accuracy.
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