Company Blog
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How do You Rate Un-Rated Network?
Ad agencies, Carat and MPG have come together to try and create a way that media buyers can quantify viewership on those networks that are currently non-rated by Nielsen. Actually the only networks they're looking at right now are: Bloomberg, Current, Sprouth, Sundance and Tennis. Given the amount of man and brainpower going into this project there's no doubt they'll figure out a way to do it. Learn More »
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Comcast / NBC Universal Deal Could Go Through In Q4, 2010
It's going to be a long, hot summer at 30 Rock as NBC Universal senior staff sweat out who gets to stay with the company -- and on what terms -- as Comcast pushes for a possible fourth-quarter close on its purchase of NBC Universal. Learn More »
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Web Measurement Reform?
For years now Advantage Media Management, Inc. has been peppered with questions by clients as to why online advertising was so fragmented? "Why are there so many different measuring tools and such little regulation in the medium", one clients says. But the question that all advertisers want to know is, will there be reform and when? Learn More »
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TV Margins up double digits in Q1, 2010
The profit margins of TV station groups shot up 11 points to 35% in the first quarter of 2010 on top-line, year-over-year growth of 15.3%, according to an analysis of publicly traded groups by M.C. Alcamo & Co., a New York-based investment firm. Learn More »
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The Latest In Online Ad Verification Tools
dvantage Media Management Inc. has seen the advent of online ad verification and it's benefits to advertisers become a very competitive industry in past two years. The latest in online ad verification technology from YuMe, a video advertising technology company that makes it easy for publishers to make money from their video content and for advertisers to reach audiences in a powerful way.
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Online Ad Spend Could Reach 10% or $25B Increase
Advantage Media Management, Inc. has seen over the past 10 years a steady increase in online ad spend. However it hasn't been until the past 2 years where we've seen a true surge in online ad spending. "This is the first year that we've really seen any real departure from TV to online", says Mark Reiss, CEO of Advantage Media Management, Inc. Learn More »
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3 down and 2 to go in Upfront
With FOX, CW and now CBS closing out the TV Upfront there's only two left, ABC and NBC. Learn More »
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Upfront Gaining Momentum
Advantage Media Management, Inc. is seeing the TV Upfront moving as quickly as predicted.
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Media Spend for TV up 10. 5% in Q1, 2010
Advantage Media Management, Inc. has anticipated an upward emergence of the US (TV) media expenditure in the first quater of 2010. Increase in spending means higher demand on the networks and ultimately a much higher rate of discrepency with regard to an advertiser's schedule. Learn More »
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Upfront breaking too early?
It will definitely be an interesting year regarding the Broadcast/Cable TV upfronts in terms of how quickly the markets will move. Some speculate a complete wrap up by no later than July 4th, 2010. Others anticipate deals will be made and done by mid-June. Advantage Media Management, Inc. takes the position that, while the upfront certainly appears to be on record setting pace for hashing out deals, it might also be slowed tremendously by the 800 lbs. Gorilla in the room, rate increase. Learn More »
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