About Advantage Media’s Performance Audits
A Media Performance Audit isn’t the Same Thing as a Financial Audit
Financial audits focus on advertiser billing and payments to the agencies and media vendors. Performance audits focus solely on advertising delivery…”Was your media plan faithfully implemented? Our granular, highly codified process measures the degree to which your quantitative and qualtitative expectations have been met.
How our Media Performance Audit Works
In brief, media buy data is exported to Advantage Media and electronically input into our computer database, This data serves as the basis upon which your media buyers and the vendors they rely upon are measured. Nielsen ratings for TV and Arbitron for radio are assigned to each of your aired commercials to determine if you received full and appropriate value.
What You Can Expect From Our Media Performance Audit
You can expect a fair and balanced account of what your agency and media suppliers are doing well and doing less well. Where there is audience shortfall or lack of compliance to buying guidelines, no charge advertising is due to you! Also, advertisers routinely use audit results to evolve from and agency relationship based on trust to one that’s based on clear, documented evidence of the agency’s contribution to their business.
What Our Clients Have Found From Our Media Performance Audits
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"My agency routinely delivers us a post-buy analysis of our media buys but the post-buy rarely goes beyond "topline" reporting, Advantage Media gives us that "deep dive" analysis that we're looking for."
Senior Vice President
Nationwide Retail