About Advantage Media’s Agency Transition Process©
Advantage Media has developed a unique, groundbreaking, proprietary service designed to assist advertisers who need to smoothly and effectively “transition” their media planning and buying assignment to a new agency resource. It’s specifically designed to oversee the completion of the terminated agency’s responsibilities while at the same time aid the client and new agency to effectively transition these responsibilities.
What You Can Expect From Our Agency Transition Process
You can expect not only a seamless transition from one agency to another but also the peace of mind that your advertising investments are closely and professionally stewarded. Advantage Media ensures the full and timely transfer of all necessary information from the terminated agency including a complete accounting of all gaps or performance shortfalls that have occurred but await resolution. Further, Advantage Media assists in establishing “Best Practices” guidelines, benchmarks and protocols for the new agency to help the advertiser avoid some of the very problems that may have led to seeking a new agency.
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"When you transition, the old agency isn't necessarily diligent about spots that don't run. Advantage Media is a good way to make sure ads don't fall through the cracks during a transition."
SVP
Nationwide Automotive Group