A major national TV, print and online advertiser  wants to know if it’s achieving the best media results possible for its significant, but competitively deficient media budget. 
 
Actions taken -  First task was to help client more precisely define its objectives.  Through interviews with key stakeholders, we drilled down to the issues of greatest importance to the client.  This led to performing three key reviews.  The first was to determine if “it was getting what it was paying for and paying for only what it was getting”.  The second was to identify opportunities for placement (both efficiency and quality) improvement and the third was to recommend ways to increase its competitive standing.
 
Results –  Our work led to: 
 

• recovery of $2.4M, including $600K in cash refunds from TV syndicators
• identification and correction of errors in its online display buys, representing approximately 16% of its total exposures from failed ad placements, geo-targeting and inferior ad positioning
• modification in timing of client payments to the agency to reduce “float” which resulted in savings of $75K annually
• recapture of lost program mix “quality” resulting from numerous vendor and client schedule change which resulted in value recapture of approximately 7%
• identified options to increase “competitive” presence through re-allocation of media funds, increases in “A” pod position assignments, improvement in placement CPM and advances in schedule quality resulting in "priceless" savings