A major national TV, print and online advertiser employs different agencies for each of its divisions.   Assignment is to review their media operations and processes to assess their commonalities and differences and to recommend ways to better align and coordinate the agencies’ efforts to maximize the company’s media buying power, research insights and “go to market” strategies. 
 
Actions taken -  AMI performs its process review including personal interviews and feedback, as well as our media inventory and performance assessment.  We identified each division and each agency’s strengths and weaknesses, media assets, staffing, systems, data and procedures.  This was blended with our “best practices” information leading to our recommendations.
 
Results –  Our work led to: 
 

• recapture of $1.8M (4.5% of expenditures) in advertising applied to future campaigns
•  efficiency improvement opportunities (range by various mediums from 4 – 16%) by capturing the best negotiating results from each agency, in effect resetting the company’s vendor “base” CPMs
• establishment of more streamlined media operations and shared learning among and between divisions and agencies
•  restructuring of their “go to market” approach to consolidate negotiations and maximize clout
•  re-working of the clients internal procedures to capitalize on the value of their “corporate” media assets through greater collaboration while maintaining separate marketing structures.