Advantage Media Management, Inc. - Has the FCC bit off more than it can chew?
Would appear as though the FCC is taking on yet another lofty goal of trying to figure out and predict the future of media (TV, radio, newspaper, internet news and information services). I say get your cameras out because we're about to see the biggest dog in the neighborhood chase it's tail, indefinitely!
Advantage Media Management, Inc. - Navigating your way through the new NAB website
Improved navigation - The NAB.org redesign boasts improved navigation that helps users find content faster, including new Radio and Television pages accessible from the main navigation bar.
Advantage Media Management, Inc. - More predictions from the Supreme Court ruling to lift campaign spending caps
In last weeks blog, Advantage Media Management, Inc. had predicted that the fallout from the Supreme Courts ruling to lift political ad spending caps would become better defined in the coming weeks. What this means for the advertiser and what this means for the stations is becoming more clear with the help of people like Evan Tracey from www.tvnewscheck.com.
Advantage Media Management, Inc. - Set Top Data good for both advertisers and stations
Set-Top viewing data will benefit all in 2010 in the following ways:
1) Better Measurement
2) Better Programming
3) More Relevant Advertising
4) More Ad Revenue
5) Better Control Over Costs
6) Better Program Discovery for Viewers
Advantage Media Management, Inc. - Nielsen seems to gain a little more ground on Arbitron in reporting ratings!
Nielsen seems to be digging deeper into the trenches on the battlefield of Radio Ratings with Arbitron. Nielsen's service uses a "sticker diary" to measure radio listening in 51 small and midsize markets.
Advantage Media Management, Inc. - 3 Q's advertisers need to ask themselves about their media expenditures!
Advantage Media Management, Inc. advises advertisers that there are 3 things they need to constantly be asking themselves about their media expenditures:
1) Do I trust that the people that are placing my media are doing the best job they can?
2) How do I know I'm getting what I paid for?
3) Am I paying too much for my advertising compared to others?
Geotargeted Display to Grow 16% to $1.9B in 2013
Policing Geotargeted ad display has become a crucial function for many advertisers marketing and media departments. The questions of whether or not an advertisers well crafted and expensive digital campaign is reaching the impression goal seems to be secondary anymore. The questions now seem to be all about whether or not that well crafted and expensive campaign is even reaching the desired DMA.
