Innovation
Advantage Media is unrivaled in speed and accuracy, having introduced years ago electronic data exchange with buying agencies whereby their different media buying systems are blended into a single, uniform format.
Speed is further achieved through our unique “rapid report” process that provides our clients and their agencies the essential media performance feedback on the earliest possible timing. This permits the agencies and media suppliers to take prompt corrective action so small problems don’t become large catastrophes.
We’ve introduced benchmarking analytics that not only examine how our clients’ investments stand up to the efficiency of others, but also how their agencies’ efforts to improve both the cost and the quality of their schedules are progressing.
In 1991, Advantage Media created its unique “pre-buy review” process that ensures schedules are in full compliance with approved media plans and buying guidelines prior to placement. Where errors or shortfalls in the schedules are detected, they’re returned to the buyer for correction before approval to buy is given. This eliminates buying errors that would be unnoticed until months later, often too late for our clients to correct.
Advantage Media is the leader in computer “drill down” capabilities to identify radio and TV auditing performance gaps that otherwise go undetected and in providing full compensatory period stewardship coverage that ensures our clients receive full value for their expenditures.
Our financial accounting package not only identifies, but also directs and records the agencies’ return of credits, refunds and/or rebates to our clients’ marketing finance group for spots that fail.
Our online display auditing process has the unique and remarkable ability to track digital placements across the internet to determine the degree to which they meet your standards.