Nielsen seems to be digging deeper into the trenches on the battlefield of Radio Ratings with Arbitron.  Nielsen's service uses a "sticker diary" to measure radio listening in 51 small and midsize markets. 
 
Adevantage Media Management, Inc. discussed thursday in a Board of Advisors meeting, "that this could pose some deep concerns by media auditors as to which research company has the more credible data",  Matthew Reiss, Advantage Media Management, Inc......
 
To read the article with details please go to the following link:  www.mediaweek.com/mw/content_display/news/local-broadcast/e3i6c797532f6c34f29372f019188534b64