Set-Top viewing data will benefit all in 2010 in the following ways:
 
1)  Better Measurement
 
2)  Better Programming
 
3)  More Relevant Advertising
 
4)  More Ad Revenue
 
5)  Better Control Over Costs
 
6)  Better Program Discovery for Viewers
 
To read more please go to the link below:  www.tvnewscheck.com/articles/2010/01/22/daily.3/