In last weeks blog, Advantage Media Management, Inc. had predicted that the fallout from the Supreme Courts ruling to lift political ad spending caps would become better defined in the coming weeks.  What this means for the advertiser and what this means for the stations is becoming more clear with the help of people like Evan Tracey from www.tvnewscheck.com.
 
Evan seems to have done a fine job in explaining, in a nut shell, what some of the outcomes from the high courts decision might be.  He asks the question:
 
 
"What will be the nature of this advertising? Issue advertising or candidate-specific advertising?
 
This is going to get very candidate-specific. One of the things that the Supreme Court did was free up the way issue ads and election-related issue ads had to be done.
 
Prior to this ruling, ads had to be linked to some policy matter. You couldn't say "vote for" or "vote against" a specific candidate, but now you can. So the ads will be much more political in their look and their feel. The groups will be freed up to do their ads about whatever they want. They could run an ad attacking a candidate that didn't pay his taxes. They don't have to make it about an issue that's in front of Congress like health care.
 
The other thing it does is opens up opportunities for what we've been calling the "rich uncle" group. If somebody wants to see his niece or nephew get elected to congress, he can basically go out and fund a group to run ads on their behalf now. So I think it's going to have implications not only for the large players, but also for small- and medium-size players."  Evan Tracey, www.tvnewscheck.com, 1/26 2010....to read more of his article please click on the following link: www.tvnewscheck.com/articles/2010/01/26/daily.4/
 
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