Would appear as though the FCC is taking on yet another lofty goal of trying to figure out and predict the future of media (TV, radio, newspaper, internet news and information services).    I say get your cameras out because we're about to see the biggest dog in the neighborhood chase it's tail, indefinitely!
 
The point is that some of the most brilliant and forward thinking minds in the media business ponder that very questions on a daily basis.  There have been many attempts by Advertisers, Agencies and the respective media outlets to try and figure out what medium will gain audience and what medium will lose audience in the years to come.  These fine folks can't predict the future even with all of the resources, knowledge and money they have to try and do so. 
 
Advantage Media Management, Inc. believes that the FCC should keep their noses to the grindstone and keep fighting the good fight.  Leave the predictions to the experts.  After all isn't the customer always right? 
 
To learn more please click on the link below:
www.mediaweek.com/mw/content_display/news/media-agencies-research/e3idb0553264d55f001103cd88ba08c6133