Advantage Media Management, Inc. - TV Upfront Gaining Momentum, Matthew Reiss, 6/3/2010
 
Advantage Media Management, Inc. is seeing the TV Upfront moving as quickly as predicted. 
 
NEW YORK (adage.com) - "The bulk of it needs to be done on everyone but Fox," said one media buyer, who suggested the News Corp. network was close to completing its upfront sales. This buyer said talks at NBC, CBS, ABC and CW were "heating up," and that subsequent upfront deals for cable and syndicated TV would likely move at the end of this week or sometime next week.
 
Fox was said to be decidedly ahead of its rivals in terms of nearing completion, owing to interest from auto makers, Fox's high ratings in viewers between 18 and 49 years old -- the choice demographic of advertisers -- and the fact that Fox has significantly less inventory to sell than NBC, ABC and CBS. Fox was securing increases of 8% to 9% in the cost of reaching 1,000 viewers, a measure common to these kinds of negotiations also known as a CPM, according to buyers. A Fox spokeswoman declined to comment.
 
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