ami+partners, White Ops Cracks a Russian Hacking and Bot Fraud Ring….12.22.16
A few brief thoughts on the subject from our global operations partner, Oliver Orchard.
Considering the recent allegations (or revelations depending on which side of the political fence you sit) it may shock no-one that the widely acknowledged organized crime practice of fraudulent online ad-views has been discovered under Russian cover.
Accused of creating half a million fake users to create impressions and views; and quarter of a million fake sites to sit on SSPs and accept investment from unwitting advertisers – these bots are hitting mainstream sites such as The Economist, ESPN and Vogue, giving the sense that no-one is safe.
One lucky Ad exchange, Rubicon, was already working with White Ops and avoided this mess, though with the market leaders, such as Double Verify, unable to track and block this type of sophisticated fraud, many others may not have been so lucky.