Serious media buying auditing and stewardship requires enormous computer capacity, sophistication and flexibility. Our capacity to handle large, complex databases with state of the art security is unmatched. Sophistication comes through the assignment of radio, TV and print auditing performance measures and the ability to identify precisely which commercial exposures fail to adhere to one or more of our clients’ standards. Flexibility is demonstrated by synthesizing the material into manageable bits of quantitative and qualitative “learning” and the ability to frame, format and report the information that best communicates with our clients.

Though others reportedly have proprietary systems, they almost always rely upon a foundation of “off the shelf” syndicated software. Not so Advantage Media. The advertising auditing systems we employ are truly unique in their ability to be customized to our clients’ analytical and reporting needs and are without equal in their ability to provide timely, accurate, detailed and comprehensive reports.

Our exclusive online display tracking "crawlers" offer the first ever, "real time" monitoring of online advertising compliance with error identification relayed in time for your agency to "save your campaign" through timely corrective action.

Professional computer programmers and data processors, who also have extensive knowledge of the media industry, maintain these systems, their security and redundant backups to protect the wealth of data under our control.