News & Insights

Are the recent agency layoffs having you re-think your in-house strategy? There are benefits for either, depending on your business structure. Managing in-house allows for considerable cost ...

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As the balance between linear and non-linear viewership continues to evolve, TV buy stewardship is more important than ever. Many TV deals give networks the ability to deliver a portion of the ...

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This more significant shift into digital advertising further emphasizes the need to steward media contracts properly. Quantifying fraudulent impressions and activity that breached ...

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Properly negotiated national TV Upfront media buys provide “outs” for advertisers to cancel up to 50% of quarterly media commitments.  These “outs” represent advertisers’ best ...

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