Sports Programming, Travel Shows and the 2020/2021 National TV Upfront

Sports Programming, Travel Shows and the 2020/2021 National TV Upfront

While sports and travel networks are seeing a drastic decline in ratings and advertiser dollars, both related to Covid-19, Discovery Networks may end up being a rare exception. Its relevant content, and ability to pivot, could provide much-needed Upfront buy ratings.

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https://www.adweek.com/tv-video/food-home-focus-give-discovery-a-ratings-and-revenue-edge-during-pandemic/