Tough Times for Media Agency Holding Groups4.15.20
Our advertisers have often asked us how these colossal holding companies could support all of its agencies under extremely difficult time’s given their already limited resources?
It’s too early to tell the final outcome. However, this article does a terrific job illustrating our answer to them. We also believe this is just the beginning of things to come.
Could we see agencies breaking away from holding groups to form regional hybrid holding groups or even independents?